In this episode of Enquire, Clara speaks with Peter Russell, former Head of Investor Relations at Rentokil Initial and previously Avast. A CFA by training, Peter has led IR through activist pressure, IPO environments, leadership transitions and multi-billion integrations. Across sectors as different as technology and global services, his core belief has remained constant. Markets do not move on numbers alone. They move on belief, credibility and trust.
Years ago, Peter Russell heard an analyst ask a question that stayed with him throughout his career: “If everything is key, then what actually matters?” It is a challenge that sits at the heart of modern investor relations. Cutting through noise, prioritising what investors truly care about, and building belief without overloading the market with information.
