In this episode of Enquire, Clara Melia speaks with Matt Hall, Chief Executive of the UK Investor Relations Society (the Society), and Julian Smith, Chair of the Society’s Best Practice Committee and Managing Director at BRR Media, about what best practice in investor relations really means in today’s evolving capital markets. Ahead of the Society’s annual Best Practice Awards, they explore how the profession is adapting to changing market expectations, new technologies and the growing demand for IR teams to deliver strategic value. 

A central theme of the discussion is the role of the Society in raising professional standards and supporting practitioners. Matt shares his priorities for the Society, from professional development and training to strengthening the IR community through events and peer-to-peer learning. Julian explains how the Best Practice Committee develops and updates its guidance, ensuring it reflects regulatory developments, emerging technologies and the practical challenges faced by IR teams across companies of different sizes and sectors.